Mango Research: Qualitative research

Qualitative research helps you to answer the all-important 'How' and 'Why' questions.

	Mango will propose the best mix of focus groups – standard, extended workshops – executive breakfasts, client brainstorming depth interviews – one-to-one, paired, triads... located at a suitable venue – in homes, at places of work, in shopping, at local hotels, at dedicated research premises...

	Choose from full service qualitative or any combination of individual modules Project scoping/proposal writing Fieldwork management Moderating groups/interviews Notes and quotes or full transcripts Analysis and interpretation Presentation of findings Report writing

	Request any extras including observation, recording and detailed reporting.

	Your consumers, supporters and business clients have reasons for choosing you over a competitor. We can help you to find out exactly what those reasons are – essential information if you want to increase your income and drive new business.

	Whichever route you choose, Mango has the experience needed to get the very most out of different qualitative approaches.